DMVG Blog

Content Marketing: Thinking in Stories

Marketing Pure Infographics

There’s one simple truth to successful advertising: CONTENT IS KING! Content creation is the single most effective SEO technique marketers can use. It is one of the top 5 reasons people follow brands on social media. What type of content are you publishing? Content marketers need to be expert storytellers. To become one, take it from the pros. Please review this infographic for very informative details about how to effective present content to your site visitor, and by doing so dominate the search engines.

Add a comment
Read more ...

Happy Memorial Day 2016!

Arlington national cemetery 354849 1920 2

Delmarva Group would like to take a moment on this holiday to remember those who served this country in its time of need.  And, especially those who paid the ultimate price to protect what we hold in highest regard here in the USA.

Never Forget!

Add a comment

Inbound Marketing - eNewsletters as Content Connections

newsletters blog inbound marketing

According to eMarketing, in 2014, email marketing won as the most effective tool of digital marketing for customer retention. In a 2016 edition, respondents indicated that they see this trend continuing for at least the next five years, with 74% seeing it as one of the highest ROIs available. Suffice it to say that practically everyone in the B2B and B2C arenas understand how important email marketing is as an effective inbound strategy. Knowing it is one thing; doing it is another thing entirely. While larger organizations may have the manpower to design and orchestrate brilliant content marketing strategies, smaller and solo businesses rarely have that luxury.

Add a comment
Read more ...

What Small Businesses Can Do About Computer Security

What Small Businesses Can Do About Computer Security

Many small-business operators tend to ignore data and computer security, but this mistake could have devastating consequences.

Top cybersecurity experts say that cyber attacks against smaller companies is increasing. Forty-three percent of global cyber attacks in 2015 were carried out against businesses with fewer than 250 workers, according to cybersecurity firm Symantec. Such attacks not only compromise a company's computer security and profits, but can have a negative impact on its reputation. This can lead to a loss of business even if the hackers steal nothing.

Add a comment
Read more ...

Blogging: an Effective Inbound Marketing Tool

online marketing

Inbound marketing is 62% more cost-effective than outbound marketing, according to an infographic published by HubSpot. Of course, this shouldn't come as surprise given the fundamental principle of inbound marketing is to attract customers.

While there are dozens of different ways to platforms on which to use inbound marketing, one of the most effective is a blog. Outbound marketing techniques like cold calling and direct mail are slowly being replaced by newer and more effective techniques like blogging, and for good reason: the same infographic cited above found that 57% of businesses have acquired a customer though blogging, whereas only 42% have acquired a customer through Twitter.

Add a comment
Read more ...