DMVG Blog

Website Domain Names-Do They Really Matter?

Domain names - Do they really matter?

For some businesses, selecting a domain name for their new website is easy. After all, Burkett Plumbing Supply is clearly going to want BurkettPlumbingSupply.com for the name of their website. It may seem like a "no-brainer" as to why they would choose this domain name, but there are actually important reasons as to why it matters that they select this particular name for their site.

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Using eNewsletters Effectively for Inbound Marketing

IUsing eNewsletters Effectively for Inbound Marketing'm sure you have heard it time and time again, "The money is in the list." What does that mean exactly? It means that email marketing is the one of the most effective ways to connect with and convert cold leads into devoted customers.

Consulting company McKinsey claims that email marketing is 40 times more effective at converting customers than Facebook or Twitter.

According to content writing company Contently, average conversion rates for email is between 2-12 percent depending on your industry.

With statistics like that, it's easy to see why email marketing should be a huge part of your inbound marketing strategy.

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IT Outsourcing - A Strategic Direction

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Some business owners are still not entirely comfortable with the "mysterious" field of information technology. They know they need a website and are concerned about getting viruses on their equipment, but they do not know if they are ready for a full-fledged IT outsourcing service. Perhaps there is an employee or two that seem "good with computers" and they have managed to save the day occasionally during an IT crisis. However, there have also been some instances where business was lost or a customer turned away dissatisfied due to a technical glitch. Perhaps the desired growth in your business just isn't happening, and you suspect it is because you do not yet have an online presence.

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