DMVG Technology

Blogging is not an online marketing strategy that provides overnight results. However, blogging can provide long-term growth with a greater return on investment compared to other options, such as pay-per-click campaigns. Regardless, it is easy to start to doubt blogging's effectiveness when results are not immediate. As with most things, success relies on focus and persistence. Bluntly, most who fail at blogging simply lack the commitment. 

Take a moment to consider the issue of focus and persistence with this analogy. Every new year, thousands of people make the resolution to lose weight and get fit. Nevertheless, after a few short weeks, many will throw up their hands, proclaiming their diet and exercise plan is not providing sufficient results. They need to drop 80 pounds, but losing .5 to 1 pound a week is not worth the time or effort. That said, a year later, those who stick with it are fit, slim, and running marathons. The only difference is one person had the foresight and patience to do the work, and the other did not. Blogging requires a similar commitment.

Bloggers and social media influencers now play an increasing role in the information industry. In some niches, like fashion, travel, food, and even news, a blogger's influence can even surpass that of traditional print and broadcast media. There's no question that the business of blogging is getting more competitive. To become and remain successful, bloggers have to study trends and adjust accordingly. Here are 3 blogging trends for 2017 that you should follow:

Anyone who pays attention to current events, from Yahoo! to the Democratic National Committee, knows the topic of 2016 and 2017 is cybersecurity. However, hackers are not just interested in attacking governments and large corporations. They will target any size website or business, exploiting common vulnerabilities with automated attacks. Therefore, while you may think your website is not worth their time, small business websites are bombarded daily. 

Many hackers want to use your site so they can hide and spread malware, and the majority of attacks are not for the purpose of stealing your data or damaging your website. Instead, the goal of many hackers is exploiting your server to send spam email or as a web server for illegal files. These hackers use automated scripts, scouring the Internet in an attempt to exploit the known website security issues of commonly used software. 

The latest pop-up support scams use remote software to gain desktop access to a victim’s computer. Pop-up support scams are a malicious threat to a PC operating system, stored files, and a victim's PayPal, credit card or bank account.

Third-party Technical Support Advertising Fraud

In 2014, Microsoft filed a lawsuit against a company operating a remote access scam with the software brand’s trademark. Identifying fraudulent pop-up support messages, say consumer advocates, is not always easy. While not all criminals are so brazen as to appropriate trusted software branding as part of a scam, use of a solution product name is often enough to mislead a computer user to respond to a phony technical support prompt.

Building a website is a serious investment for any business. It is the focal point of all your online activity and your brand's growth. Through both organic and paid traffic, you have the potential to attract an unlimited number of prospects while building and maintaining relationships with customers. Regardless, there are ways your website will hurt you more than help.

As you may already know, attracting visitors is only half the equation. Once on your website, your visitors must engage with it. Your website may look awesome, but if people are not reading your content, clicking call-to-action buttons, and ultimately converting leads, then it is not doing its job. Don't you agree?