DMVG Blog

When in Doubt, Blog!

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Most businesses have websites. No doubt.  Not all of them, however, have blogs.  A number of studies continue to point to the value of a blog for customer retention and Search Engine Optimization (SEO) and Sales.

Google dislikes stagnant websites.  Change is good.  This doesn’t mean having to rewrite your whole website when you want Google to come around again.  It’s more about providing Google some new content on a regular basis to help make it happy.

Hubspot ran a study and published some interesting results:  companies with blogs have 55% more visitors, 97% more inbound links and 434% more indexed pages.

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Top 5 Domain Name Suggestions For Success

Top 5 Domain Name Suggestions For SuccessSelecting a domain name doesn’t have to be hard.  Funny things is, it’s not easy either.  Searching the internet, you’ll find as many suggestions as you will registrars (a company who provides Domain name registration services.)  Each vying for your business with their own approach to finding Domain names.  They’ll often have tools for “domain name suggestions."

The term “domain name suggestions” can be very misleading  In many cases, the suggestions come from changing the root of your Domain name request to little or no avail.  It may even suggest a Domain that infringes on a trademark.  In either case, the general term “domain name suggestion” will mean different things to different people.

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Website Not Producing Paying Customers? Here are Some Common Mistakes Found in Business Websites.

Website Not Producing Paying Customers? Here are Some Common Mistakes Found in Business Websites.

Today, a business website is not only a tool, it is a marketing essential. With many more customers starting their search for good local businesses online, you may be cheating yourself if you do no have a website, or if you have common detourants within your current website. In fact, some reports show that up to 75% of first time customers looking for a new business will indeed begin their search online first.

"But I have a website."

You may have a website, but is it drawing in the amount of business that you want? If you are getting visitors to your website, but they are just simply not converting to paying customers, then your website may actually be detouring customers away, rather then grabbing them in. Websites made on "do-it yourself" editors, Websites that were made during the "website boom," among others may have some common errors that drive your customers away.

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Podcasting as a Marketing Tool

Podcasting as a Marketing Tool

Should Your Company Be Podcasting? Before we answer that question, let's take a quick look at what a podcast is. Audio programming isn't revolutionary. A company called Audible.com has been selling downloadable content like audio books and radio shows for nearly 10 years. Now, thanks to the growing popularity and large storage capacity of Apple’s iPods, tech experimentalists are considering anew the possibilities of downloadable audio. Now with new, easy-to-use distribution tools and cheaper storage capacity in addition to the millions-sold iPod market, podcasting is going mainstream.

The broadcasting part comes from syndication tools that allow listeners to subscribe to receive automatic downloads of new podcasts in episodes that interest them. People who produce podcasts use something called RSS (Really Simple Syndication) to create subscription feeds. Listeners point their podcatchers toward those feeds and receive their automatic updates. Apple’s iTunes software has built-in podcatching features, but you can also use other programs, like the free Juice Receiver. These podcatching programs transfer new episodes to your PC. Some software will then even deliver the files to your digital music player automatically using the RSS feed.

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Getting the Maximum out of Google AdSense: Strategy Classification

Getting The Maximum Out Of Google AdSense

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:

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