3 Reasons Why a Posting Schedule Matters for Your Business Blog


Consistent posting matters.

It's a maxim that content creators maintain regardless of the format or the platform they're publishing on. A lot of these experts cite SEO and algorithms as the foundation of the need for regular posting, and they're absolutely right. But if you're looking for more consumer-based reasons to keep your content on a schedule, here are three:

1. Become part of your readers' routine.

Habits are hard to form, but they're also hard to break. If you gather readers who are interested in your content, don't just have them binge on your content and then walk away. More and more studies show that binging behavior isn't just for Netflix and YouTube: people search content topics and invest a lot of time into research for a short period of time before moving on. 

But they don't just move on randomly. They turn to related topics or a narrow focus in the previous content. So make sure to capitalize on their interest by becoming a regular resource. Part of this strategy means you need to have a large library of content to keep them interested. But a bigger part is to regularly have new content available. Subscribers who know they can read something interesting on your site every day or every week will keep showing up.

2. Build up to promotional events.

If your company is holding a semi-annual sale or is attending a big conference, don't just announce it in the days leading up to the event. Instead, plan out a content campaign that feeds people's interest and excitement over time.

Not only does that help you catch consumers who are early planners, you can also catch stragglers and last-minute shoppers without giving your audience repetitive content. So plan out a list of relevant of different aspects of the event and start building up interest.

Different events need different types of campaigns. A store-wide sale means you can you get a traction by adding a call to action and a coupon code at the end of your articles. A conference or presentation needs long weeks of building up your audience's knowledge, converting readers to subscribers with free content gifts, and selling tickets. The more knowledgeable your target market is, the more likely they are to attend your event and make purchases.

3. Plan out seasonal content.

Creating your content can take a lot of time, especially if you have a very niche subject. Content marketing also takes time to build up momentum and create significant increases in views, conversions, and sales. 

That's why scheduling is so important. You need to have a long-term plan so your audience has time to grow before a big event or peak sales time. The best way to do this is to plan backward: take note of the most important days on your company's calendar. This can include the holiday season, product releases, regular sales dates, and more. Then start listing out topics that are a good content fit for the event and decide when you should publish each topic.

This is especially helpful if you have a lot of events and campaigns to juggle. You don't want to have an abundance of content one week and nothing the next; readers might not get to everything immediately, and they might not go back to search for it. A schedule helps you rotate through different campaigns so nothing is neglected or compressed.

There's a long list of reasons why scheduling your blog posts matters. Many of them are technical, many of them are based on your readers' behavior, and all of them impact the total value of each new article in increasing your customer base. Go to Delmarva Group, LLC for more reasons to deliberately plan out your content over the long-term.