Using StumbleUpon for Instant Viral Traffic

Using_StumbleUpon_for_Instant_Viral_TrafficStumbleUpon is one of the most powerful websites you could utilize for getting viral traffic to your content. StumbleUpon can send tens of thousands of visitors to your site in a few hours, but it can also become a consistent source of traffic over time.

Because of the nature of StumbleUpon, content which people like has a very good chance of being seen by even more people.

Here's how to use StumbleUpon for instant viral traffic.

==> Understanding the Mindset

Before designing a campaign for StumbleUpon, it's crucial that you understand the mindset of Stumblers.

StumbleUpon is a lot like flicking through different channels on a TV, except it's on the internet and people are flicking through different websites.

StumbleUpon will serve up unique pages and websites to people. If they like it, they can "Thumbs Up" the content, if they don't they can "Thumbs Down" the content. At any time they can click "Stumble" and see a different site.

It's very easy for someone who's bored to "Stumble" away from your site. Likewise, if you get a lot of Stumblers to thumbs up your content, you can quickly get a flood of Stumblers coming in.


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An Open Letter to Marketers: Make Love, Not Spam

make love not spam

Dear Marketing Professionals,

In much of the world, today is Valentine’s Day, a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.

We, the marketing industry, have a problem with spam.

I don’t mean the messages sent by hackers in a basement from a third-world country about transferring millions of dollars from Nigeria, or how to buy Viagra without a prescription. I mean what many of us marketing folks do as part of our jobs at legitimate companies. Marketers send millions of emails to people without their permission every single day ...

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Setting up a Lead Funnel for your Small Business.

sales lead funnel

It doesn't have to be hard to manage your lead funnel.  Don't know what that is?  It's simple… as you conduct your business you generated leads.  These leads then need to be qualifies and priortized so you know which ones to focus on and which ones to simply set aside.

Delmarva Group is in a high growth stage.  We have lots of leads… but few are making it past the qualifying rounds.  Here's a take on our early process.

Essentially, our process has 4 key areas each with several steps.

  1. New Lead - here the lead arrives from any number of sources… the internet, a business contact or warm referral.
  2. Lead Qualification and Data Collection - Here the lead is qualified.
  3. In Process - DMVG is actively in the process of selling to this lead.
  4. Close - We're signing contracts!
  5. Delivery - We're delivering and supporting this account.

This is a lot to manage in a spreadsheet or something like that… so DMVG has opted to leverage SugarCRM Community Edition.  The Community Edition is a fancy way of saying "open source" for them.  But this is an excellent, inexpensive tool to use to manage your lead funnel.  Here is an example of how a company will flow through our SugarCRM system:

I meet a business leader at a business function and obtain his business card.  The data from this card, then flows into SugarCRM and blammo… he's now categorized as a new lead.

In Step 2, we do a lot to learn about a company.  We look the contact up on LinkedIn to determine how we're connected to them.  This is especially valuable with what we call "association leads" but that's another article.  We also analyze their website and public computing environment to fill out our checklist to determine how good of a client they can be.

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6 Lessons from Small Businesses Damaged by Superstorm Sandy |

Sandy - National Geographic

Here's a great post on what small businesses can learn from Sandy.  Hopefully, you and yours made it through without issue.  Either way, these are some good pointers.  -Ed. 

Gerri Stansky knew Superstorm Sandy was going to be bad. She evacuated her home in Breezy Point Queens, NY to nearby Rockaway, where her in-laws and business, Strands hair salon, were located. But that wasn’t far enough. During the worst of the storm, she watched eight feet of water surge outside, carrying pieces of boardwalk and railings with it. When the water receded, it left her home uninhabitable and her salon ruined. “My 11-year-old son still has nightmares about it,” she says.

After Superstorm Sandy hit the eastern seaboard on October 29, it left devastation and billions of dollars of damage in its wake. And while the attention given to the storm’s aftermath begins to fade from the headlines, many business owners like Stansky are still trying to pick up the pieces and keep their businesses going. Here are lessons that three hard-hit businesses have learned.

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Bullshit metrics | Down for the cause by Suhail Doshi

Metrics Logo

Here's a great take on the new dawn for metrics about your website.  Gone are the days of page views, etc… it's time to find something actionable to measure and act upon.  Engagement, for example.  -Ed.

Every day feels the same. A fledgling startup tries to appear like the up-and-coming market leader while the market incumbent aims to protect its dominance. It has become exhausting to keep up with how fast everyone seems to grow: 100,000 new users per week here, 20 billion monthly pageviews there, and let’s not pass up a watershed moment like 3 million members total. These are the industry’s most praised metrics.

Sadly, we haven’t moved forward over the past decade despite our whole industry becoming smarter about how it measures and analyzes data. Companies still pitch investors with a cumulative user sign up graph, sell advertisers on how many pageviews they get, and bamboozle reporters with the biggest numbers they can find regardless of whether they correlate to success. We can do better as an industry. We should do better because collectively we’re not benefiting–we’re all just fooling each other.

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