10 Reasons Your Business Needs a Website

10 Reasons Your Business Needs a Website

After bringing advanced technologies and techniques to businesses for decades, it is surprising how many companies still do not have a website. Unless you are not interested in growing your business, your company does need a website. It is not about selling online, it is about bringing value to your customers. Below is a list of reasons why every Delaware business really does need a website.

10 Reasons Why Every Business Needs a Website

1. Customer Expectations - Today, online research is a part of most people's shopping process, even if the consumer expects to make the final transaction in person. This alone is enough reason to have a website. If you don't have a website, today's consumers are more than likely to go elsewhere.

2. Credibility - Even if you have a website, the way it looks and feels will shape consumer's opinions about your business. A "homemade" website comes across as unprofessional. Your website will set expectations about reliability and trustworthiness.

3. More Customers - There are 2.4 billion people using the internet. Even if you are primarily a local Delaware company, a business website provides visibility to those potential customers who don't yet know you exist.

4. Social Proof - Repeated studies have shown that people are influenced by online reviews and the buying decisions of strangers. While you can use Yelp and Foursquare for this, a website with testimonials adds even more value.

5. Keep Customer's Updated - Think of a website along the lines of an online brochure or catalog. However, you will be able to update information about your products and services much easier, faster, and cheaper than with print.

6. 24 Hours a Day, 7 Days a Week - Without any additional employee costs, or overhead, you get the ability to keep your store open 24 hours a day, 7 days a week. Customers then have the convenience of shopping on their terms.

7. Reputation Management - Even if you are not online, your customers are and they are talking about you. These online conversations can shape the way potential customers perceive you. A website helps control the narrative.

8. Customer Service - A website allows you to share your knowledge and answer frequently asked customer questions about your products or services. This can both add value for your existing customers and attract new visitors looking for information.

9. Marketing - Because of consumer trends and demands, traditional marketing strategies just don't work like they once did. If you don't have an online marketing strategy, with a website as the focal point, you are missing out on attracting new business.

10. Your Competitors - Studies show that the vast majority of consumers are going online to find educational material, reviews, and testimonials. If you are not staying current with your competitors, you are voluntarily giving them the advantage.

Ultimately, only you can determine if your Delaware business will benefit from having a website. Regardless, it is important to understand that a business website is more a communication tool than an advertisement. If you have an overabundance of work and are handling all your customer service efficiently, it is possible to get away without a business website. 

However, if you would like to reach a broader group of consumers, are trying to break into a new market, or are facing fierce competition then having a business website is mandatory. A website is where people can learn more about you. It conveys valuable information about your business, where to find you, your products or services, your core values, and how you stand apart. Moreover, it is a communication forum that can be quickly changed and updated to meet the needs and demands of your customers.

Do you still have questions? What haven't we covered yet that is important to you? If you would like to talk about if your Delaware business really does need a website, or a related topic, please contact us.