Inbound Marketing,

  • An Easy Way To Improve Your Internet Marketing Strategy

    An Easy Way To Improve Your Internet Marketing Strategy

    If you have an online business presence, then there's a good chance you want to know how to improve your internet marketing strategy. Perhaps your current efforts are bringing in some form of a return, but you know you could still be doing better. OR, maybe you are seeing no results at all and need an entirely different approach. Either way, there is a simple thing you can do to improve your strategy.

    The main principle behind internet marketing is to value and respect your customers. Sounds pretty simple, doesn't it? Yet far too many online marketers see each and every one of their visitors as potential marks. After all, if one person doesn't buy, or if they ask for a refund, it doesn't matter because there are so many people online around the world. In other words, they see it as a sea full of people ready to be suckered. Needless to say, this is the wrong approach.

  • Inbound Marketing: Five Ways Blogging Can Benefit Your Business

    DMVG Blog Inbound Marketing

    There are all sorts of ways to market your business.  You can post on social media platforms like Facebook and Twitter.  You can buy pay-per-click ads on search engines like Google and Bing.  You can also start a website blog.  What is a blog?   It is a regularly updated page or pages on your website and is usually written in an informal, personal style as a way to connect with your customers.  Nearly any company can benefit from this kind of inbound marketing. How?  Check out these five ways blogging can help your small or medium-sized business.

  • Is Keyword Research Important for Inbound Marketing?

    keywords

    When it comes to search engine optimization (SEO), keyword research is vital for ranking on results pages. However, there is a strong argument that keywords are not as important for inbound marketing Blog content. One goal of inbound marketing is to attract and build an audience who closely resembles your ideal customer, but who are not necessarily at the decision-making stage. Consequently, a portion of your Blog content will focus on your target's interests, goals, and values. The SEO of these Blog posts is less about the best performing industry keywords and more about the search user's intent, language, and context.