It's April 21st (Mobilegeddon)... How is your mobile search ranking doing?

Google search on a mobile device, ipad

April 21, 2015…. It doesn’t quite have the ring that April 15th does…. But for those of us with websites, it could be just as important.  It's Mobilegeddon day.... 

Today is the day that Google officially uses a site's mobile access capabilities as a ranking criteria.  Now, before you click over to google.com and do a search, note that this is specifically more prominent when the search happens via mobile device.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Above, quoted from here, is a public statement from Google about this.  Here is a link to a tester that will show you how the google search engine sees your site:

https://www.google.com/webmasters/tools/mobile-friendly/

Now, be warned…. the Google “bots” will adhere to your robots.txt settings… and if you, like us, had some directories blocked, you may fail the test.  So we had to tweak our security settings in order to pass…. 

If that doesn’t make sense to you, visit the above link and enter your site URL and if it comes up RED, call us.  We can help!

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