DMVG Blog

Using eNewsletters Effectively for Inbound Marketing

IUsing eNewsletters Effectively for Inbound Marketing'm sure you have heard it time and time again, "The money is in the list." What does that mean exactly? It means that email marketing is the one of the most effective ways to connect with and convert cold leads into devoted customers.

Consulting company McKinsey claims that email marketing is 40 times more effective at converting customers than Facebook or Twitter.

According to content writing company Contently, average conversion rates for email is between 2-12 percent depending on your industry.

With statistics like that, it's easy to see why email marketing should be a huge part of your inbound marketing strategy.

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IT Outsourcing - A Strategic Direction

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Some business owners are still not entirely comfortable with the "mysterious" field of information technology. They know they need a website and are concerned about getting viruses on their equipment, but they do not know if they are ready for a full-fledged IT outsourcing service. Perhaps there is an employee or two that seem "good with computers" and they have managed to save the day occasionally during an IT crisis. However, there have also been some instances where business was lost or a customer turned away dissatisfied due to a technical glitch. Perhaps the desired growth in your business just isn't happening, and you suspect it is because you do not yet have an online presence.

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Don't Get Stuck in the Dark Ages!

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It is no secret that the use of mobile technology is growing, from phones to tablets the market has seen an almost unprecedented growth in the past three years. With Millennials taking over the workforce and Generation Z not far behind, we would be fools not to realize this trend will continue. So why then are so many companies resisting moving toward mobile-friendly websites? It is understandable that the investment seems expensive and time-consuming, but here are five of the many reasons it is not only worth it but ultimately essential.

1. Mobile Friendly Applies to More Than Just Phones:

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