DMVG Blog

The Relationship Between SEO and Social Media

Seo Search Engine Optimization Color Colored

One of the greatest benefits of content marketing is the organic reach or free website traffic. SEO works to ensure your web page ranks high of results pages, and receive the most natural traffic possible. Similarly, social media seeks organic traffic, but accomplished this task through promotion and audience building. Does that sound about right to you? Not surprisingly, marketing in the digital age is a bit more complicated.

The world of organic and earned online marketing is interconnected. Content marketing, SEO, and social media are all elements that combine within the same system. Therefore, each must work in union to attract visitors and increase the traffic to your website. This marriage exists because search engines are working hard to provide their users with only relevant and authoritative results. When the three are linked within the same strategy, a self-sustaining cycle develops.

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Predicting 3 Big Blogging Trends for 2017

DMVG Tech Blog Blogging Wordpress Leave Blogger Web Design

One of the most difficult things about making predictions about blogging is that it is ever-changing. However, certain trends do become obvious. If you want to become a content marketing all-star, you will adapt accordingly. However, the fact is you will probably have more misses than hits.

A study by the Content Marketing Institute finds "as much as 60 to 70% of content goes unused." Ultimately, this means internet users are either not finding the material or not finding it of little real value. Up to 7 out of every 10 blog entries are worthless and a waste of money. Does this spell the end of blogging? No!

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Do You Strategize Business Strategy With Your CIO? - You Should

DMVG Puzzle CIO

No business would consider making significant changes to any of their business processes without first consulting their chief financial officer (CFO).  It is clear that significant change can only occur if there is enough cash flow to accommodate any modifications or additions to current structures, new investments or any of the other multitude of changes that a company's upper management might want to institute. 

The health and welfare of a company's financial picture is always recognized as a strategic factor when making major decisions.  In this day and age, where information technology provides a vital service for almost every business function, it seems ill-advised that a company would not also strategize business decisions with their CIO.

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Website Workflow and Building Customer Relationships

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Great!  You've finally gained a web presence online for your small business.  You listed your business name, your location and contact information and what product or service you offer.  Now you might think the next step is to simply step back and wait for new business to flow in.

You most likely will win some new business by having an online presence, but a website is really much more than that.  In previous decades, small businesses would advertise in local newspapers, magazines or perhaps even run TV ads.  A clever jingle or a humorous skit was enough to build your brand and connect with customers.  Of course, newspaper and particularly TV ads, were quite expensive and some small companies could never afford such large expenditures.

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