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Many people still feel that Pinterest is a fad.  Unfortunately, if you’re in this category, you risk missing out on what could be the next big thing on the internet.  In fact, Pinterest has already shown massive potential for lead generation.  Marketers are already leveraging Pinterest very effectively.  Don’t overlook this important, evolving marketing channel.

When Pinterest started in 2011, is was pretty obscure.  It’s popularity grew, however and is now one of the hottest sites on the internet. Proving critics wrong, Pinterest has grown to over 20 million users with about 3.3 million added at the end of 2012.  It has surpassed Yahoo in driving organic traffic to websites and shown fleeting brilliance by beating Twitter in driving referral traffic. This website is very appealing to young women which form the majority of users. Pinterest have demonstrated as a very useful e-commerce tool. Pinterest is in a position to fill the things that other social networks lack. In fact, people have been spending more time in Pinterest at an average almost similar to the time being spent by Facebook users.

Since Pinterest is a fairly new social networking website, many Internet marketers are still having second thoughts about whether it is worth their time and effort.

In a nutshell it's worth it and here are several reasons why:

• Its network is the third largest in online social media today.
• It is the fastest-growing website, faster than the speed at which Facebook and Twitter grew in their early years.
• Pinterest drives more site traffic than LinkedIn, YouTube, and Google+ combined.

You should also consider Pinterest as an essential component of your online marketing strategy if you are targeting customers in the age range of 25 to 34 years old, which represent 80% of the site's users. The marketing potential of the social site becomes even more incredible when you take in the fact that its average user browses images in Pinterest for a little less than 100 minutes each day.

Knowing how Pinterest works is just the start. You should also establish a clear link between your Pinterest account and your blog or website. You must also be able to conveniently pin photos to your account even if you are not tied to a desk and with access to your computer or laptop.

Have Pinterest buttons on display on all your websites and blogs.

Pinterest itself has several free buttons that you can use. They already come with the necessary HTML codes to make embedding hassle-free. You should also check with your content management system or CMS provider if they have options for including Pinterest buttons with every blog post you upload. If not that then maybe there are widgets or tools related to Pinterest, which you can host on your Blog or site.

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Pinterest may not be an actual competitive advantage since it can't be unique to your business, but it can be the platform for distinguishing your online business from the rest of the competition. Photos are one of the most powerful marketing tools at your disposal and most of the time, they're free for you to use. With a little creativity and Pinterest know-how, they can also be the key to larger profit margins for your company.

What Should You Pin?

Always keep your photos children-friendly for starters since underage users may stumble on your pins from time to time. It wouldn't do you good at all if your account gets reported or ñ worse ñ banned for posting inappropriate or offensive content. Other than that, you should concentrate on photos or images that effectively define your company's strengths.

Pinterest presents yet another new way to enjoy social media marketing online. However, it operates a little different from the social networking sites that people are used to, sites like Facebook, Twitter, or even Instagram. As such, the do's and don'ts for observing proper etiquette when pinning and repinning can get a little quirky. Here are a few essential rules to get you started and prevent you from stepping on other people's toes when using Pinterest for marketing.

Do link back to your source.