DMVG Blog

Website Not Producing Paying Customers? Here are Some Common Mistakes Found in Business Websites.

Website Not Producing Paying Customers? Here are Some Common Mistakes Found in Business Websites.

Today, a business website is not only a tool, it is a marketing essential. With many more customers starting their search for good local businesses online, you may be cheating yourself if you do no have a website, or if you have common detourants within your current website. In fact, some reports show that up to 75% of first time customers looking for a new business will indeed begin their search online first.

"But I have a website."

You may have a website, but is it drawing in the amount of business that you want? If you are getting visitors to your website, but they are just simply not converting to paying customers, then your website may actually be detouring customers away, rather then grabbing them in. Websites made on "do-it yourself" editors, Websites that were made during the "website boom," among others may have some common errors that drive your customers away.

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Podcasting as a Marketing Tool

Podcasting as a Marketing Tool

Should Your Company Be Podcasting? Before we answer that question, let's take a quick look at what a podcast is. Audio programming isn't revolutionary. A company called Audible.com has been selling downloadable content like audio books and radio shows for nearly 10 years. Now, thanks to the growing popularity and large storage capacity of Apple’s iPods, tech experimentalists are considering anew the possibilities of downloadable audio. Now with new, easy-to-use distribution tools and cheaper storage capacity in addition to the millions-sold iPod market, podcasting is going mainstream.

The broadcasting part comes from syndication tools that allow listeners to subscribe to receive automatic downloads of new podcasts in episodes that interest them. People who produce podcasts use something called RSS (Really Simple Syndication) to create subscription feeds. Listeners point their podcatchers toward those feeds and receive their automatic updates. Apple’s iTunes software has built-in podcatching features, but you can also use other programs, like the free Juice Receiver. These podcatching programs transfer new episodes to your PC. Some software will then even deliver the files to your digital music player automatically using the RSS feed.

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Getting the Maximum out of Google AdSense: Strategy Classification

Getting The Maximum Out Of Google AdSense

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:

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Is Your Email Marketing Working?

is your email marketting working?

There is one simple question on the minds of all business owners who participate in email marketing, “Is it working?”  

In fact, questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.

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Why Select Viral Marketing?

Why Select Viral Marketing

The Internet has modernized the way people live. It’s also affected how certain items are done including company jobs. Marketing has evolved, but not due to the Internet.

Internet viral marketing is an inexpensive, efficient method of reaching a targeted audience plus effectively conveying one’s advertising content. Viral advertising outside the context of the Internet is normally connected with word-of-mouth marketing. In
the context of the Internet, the concept is the same, yet the techniques of doing it are very diversified.

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