How to Answer Your Customer's Questions Before They Ask (and Before They're Customers)


People don't ask each for advice as often as they used. Instead, they're much more likely to whip out their phone and ask their favorite search engine. With voice-enabled AIs, they can literally ask out loud. Other users type their query in as a cobbled string of keywords, and still others start typing in a question and go where autocomplete leads them. 

No matter how consumers get to the first page of their search results, you need to be as close to the top of the screen as possible. Here's how to do it:

1. Know what questions people are going to ask.

Unless your business rises and falls with current events, you can figure out what prospective customers are going to ask before they ask them. It just takes a bit of research. Here's where to find the starting point for questions getting traction among your audience:


People ask nonsense on question forums all the time. But most of those questions don't rise to visibility until they have a few answers and a lot of views. So go to Quora, search for your keyword (or click a fitting category for your core business focus) and see what people are asking. This is beneficial for three reasons:

  1. You know that other people are asking the same question. The questions that only one person wants an answer to don't get answered, and they don't get answered multiple times. If you see a question, you know that a good percentage of people are searching for the answer elsewhere, too.
  2. You know what answers aren't good enough. People aren't shy about critiquing others when they're online. If an answer is insufficient or incorrect, they will let the answerer know. While you should by no means copy the good answers, you have a starting point to give deeper, more technical answers.
  3. You can answer on the site. A business blog is one of your most important tools for building your mailing list and customer base. But people have to find your site somehow. If you find a question that you can answer, answer it and lead people to your site (without giving a bad answer).

Answer The Public

Sites like Quora reach out to a large segment of the online population, but they aren't as representative as search engine stats. If you want to know what people are asking so you can directly answer those questions, this site has that information. They have hundreds of the most common queries around key terms.

Deciding what to write about in your business blog is more difficult than the actual writing, especially when you're just getting started. So make a list of questions to answer and start writing.

2. Write early, and write often.

The sooner you get started, the better. Every question you don't answer is being answered by one of your competitors. So if you see a rising question on the horizon, bump it into first place on your to-do list. You can even post an extra article in a given week. While search engines have been relatively vague about the importance of sticking to a schedule, everyone analyzing the data has come to a clear conclusion: make a schedule and stick to it.

Writing early and often is also important because many of your articles will become more valuable as they get older. If you write a quality piece of helpful information, then it will accrue more and more viewers. This pushes it higher and higher in the search results until you get one of the top spots. That makes search engine algorithms trust your whole site more and more, which makes it easier for other articles to reach their own top spots.

But creating a quality business Blog won't happen overnight. Go to the Delmarva Group for strategies and tools to get started.