There are many benefits your business blog can produce. One of the most valuable is by providing social proof and user generated content. As with reviews, comments provide visitors with valuable insights into how your customers authentically feel about your company. Moreover, blog comments can validate a perception of authority. Are your business blogs attracting comments?
There are millions of blog entries created every day, each competing for your readers. If your business website and content is not focused on user engagement and commenting, then you simply cannot expect your readers will act. Commenting must be easy, but the content should also be worth engaging with. Below, we have listed several strategies to increase comments on your business Blog.
Tips to Boost Business Blog Comments
1. Improve Website Design - The ideal location for a comment box is directly below your content. However, this area is often used for links to other Blog posts, social share buttons, and author boxes. Sometimes, the comments are so disconnected from the content that people don't even think the option is available.
2. Become Uniquely Valuable - The truth is, most content created for business blogging has no real value to the visitor. Many blogs for business simply rewrite articles, that have already been written 1000 times, adding no new information or a unique perspective. Providing unique content increases the likelihood that you will receive comments.
3. Leave Questions Unanswered - Sometimes, in the quest to craft authoritative and reliable content, Blog posts leave nothing for readers to talk about or ask. One one hand, you have done a great job providing valuable content. Nonetheless, you have given the reader no reason to continue the conversation.
4. Try Asking for Comments - Consider adding a simple call-to-action, such as the statement, "Please add your comments below to let us know what you think or if you have any questions." Commenting is not the natural next step for many readers. Moreover, they may feel what they have to say is inadequate or their question is silly.
What haven't we covered yet that is important to you? If you would like to talk about how to increase comments on your business Blog, or need more information, please contact us.