Bloggers and social media influencers now play an increasing role in the information industry. In some niches, like fashion, travel, food, and even news, a blogger's influence can even surpass that of traditional print and broadcast media. There's no question that the business of blogging is getting more competitive. To become and remain successful, bloggers have to study trends and adjust accordingly. Here are 3 blogging trends for 2017 that you should follow:
1. Post Length will continue to grow.
According to Orbit Media, the typical blog post grew in length from 808 words in 2014 to 1,054 words in 2016. In the early days of blogging, shorter blog posts were the order of the day. The rationale was that readers wanted bite-sized pieces of information. But in today's world of inbound marketing, consumers want more detailed information, and that requires longer posts. If that doesn't convince you that longer is better, consider the fact that Google loves long-form posts, and for the same reason.
2. Diversity in content type will be essential.
While textual copy remains at its core, blogging will continue to move beyond the written word by incorporating more visual and audio content. Even if your content doesn't seem to lend itself to visual presentation, you will have to incorporate some visual elements to attract readers and get and stay near the top of the search engine results page. Even if it's just an infographic or an image containing an important quote from the body of the post, incorporating visuals is a must.
Another element that is growing in use and popularity is audio. More and more blogs offer the option to listen to an audio of the post. That trend will also continue to grow.
3. Use of micro-influencers will increase.
We'd all love to use high-powered influencers to help promote our posts and increase engagement, but there aren't really enough of them to go around, and most of us don't have access and can't afford them anyway. But "lesser" influencers can still offer a good rate of engagement, and that's way better than nothing at all. So smart bloggers will start reaching out to these lesser influencers to help promote their content. What's great about that is, in addition to boosting your own readership and engagement, you'll be helping that lesser influencer gain more credibility himself. Eventually, he could become a major influencer. Do you think you might have an "in" with that person when they hit the proverbial big-time?
To learn more about ongoing blogging trends, and the importance of posting regularly, contact us. We also stand ready to help with your IT questions and needs.