Things a little slow around the office? Here are 3 things you can do via email to get things hopping again.

publish a newsletter

They say the definition of insanity is doing the same thing over and over and expecting different results. Well, if your approach to email and email marketing is blast after blast of salesy type emails, than you look to your prospects just like every one else. So why should you expect different results?

As marketers, we need to continually review our procedures and message to make sure we stand out from the crowd.

Here are a couple of things to do just that.

1) Develop a targeted newsletter based upon your blog.

If people are reading your blog posts on your website or via social media, they’re interested in what you have to say. So, why not include that content in an email newsletter that goes out to a large subscriber base.

Do this every week or every other week and you’ll achieve the following things:

  • Build your reputation by publishing meaningful content.
  • Establish credibility by demonstrating your expertise
  • Keep in the mind of your prospects even if they’re not immediate buyers.

Remember, with a newsletter, your goal is EDUCATION, not SALES…. so educate and don’t get too salesy.

2) Develop a short email based tutorial system based upon one of your products.

Again, EDUCATION is key. Build a simply 3-5 email progression explaining how to leverage one of your products or services or even just something else in your industry.

Market this “course” for free and get it out there. Obviously people who sign up are indicating interest and ultimately become new sales leads.

The key, however, as with ALL EMAIL CAMPAIGNS is to build trust. Gone are the days of the simple product sale, especially in the service industry. You need to earn the trust of your clients and prospects alike. Combing email courses and newsletters is a great start to making this happen.

3) Publish some case studies.

People love success. They are drawn to it. So, toot your horn once in a while and get a good story out there.

Publish it via the newsletter, social media and even press releases. This makes for awesome inbound marketing material.

Once you’ve established trust, the success stories will touch on the need that your prospects have for your product or service.