DMVG Blog

Inbound Marketing: Five Ways Blogging Can Benefit Your Business

DMVG Blog Inbound Marketing

There are all sorts of ways to market your business.  You can post on social media platforms like Facebook and Twitter.  You can buy pay-per-click ads on search engines like Google and Bing.  You can also start a website blog.  What is a blog?   It is a regularly updated page or pages on your website and is usually written in an informal, personal style as a way to connect with your customers.  Nearly any company can benefit from this kind of inbound marketing. How?  Check out these five ways blogging can help your small or medium-sized business.

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Four Tips for Converting Website Visitors into Leads and Customers

DMVG Customer

Getting people to your business website is hard work. Getting them to convert into leads, subscribers or customers is even harder. According to Nielsen Norman Group most people stay on a website less than a minute. That does not give you a lot of time to grab visitors' attention, let alone convince them to buy your product or service. The good news is that there are things that you can do to increase your website conversion rates.

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Is Keyword Research Important for Inbound Marketing?

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When it comes to search engine optimization (SEO), keyword research is vital for ranking on results pages. However, there is a strong argument that keywords are not as important for inbound marketing Blog content. One goal of inbound marketing is to attract and build an audience who closely resembles your ideal customer, but who are not necessarily at the decision-making stage. Consequently, a portion of your Blog content will focus on your target's interests, goals, and values. The SEO of these Blog posts is less about the best performing industry keywords and more about the search user's intent, language, and context.

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What Does Your Digital Presence Say About Your Business?

Dmvg website

As the digital world continues to evolve, businesses small and large are on a constant mission to stay up to date and connected with this evolution. Companies are shifting their current business framework or stepping up their ongoing digital strategies to seize their real estate in the online arena.

Being able to attract targeted visitors is a goal, being able to convert those visitors is the goal. The difference between the two is success and failure be it online or offline.

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What Are the Benefits of Email Marketing for Bloggers?

Email - PB

Does email marketing provide any real benefit over other online marketing and content distribution? The answer is yes. And not only can it produce better returns on investment, it can produce better user engagement than other marketing strategies. Today's article explores the main benefits of an email marketing program for bloggers. 

Granted, choosing where to invest marketing dollars is not something most bloggers take lightly. However, while you must attract new visitors, you also need to keep them coming back. Regardless, you simply cannot spend a lot of time and money with something that does not deliver good results. Email marketing is cost-effective and provides the capability to reach the people most likely to visit your website and engage with your content. Could you use that?

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