DMVG Blog

Is Keyword Research Important for Inbound Marketing?

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When it comes to search engine optimization (SEO), keyword research is vital for ranking on results pages. However, there is a strong argument that keywords are not as important for inbound marketing blog content. One goal of inbound marketing is to attract and build an audience who closely resembles your ideal customer, but who are not necessarily at the decision-making stage. Consequently, a portion of your blog content will focus on your target's interests, goals, and values. The SEO of these Blog posts is less about the best performing industry keywords and more about the search user's intent, language, and context.

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What Does Your Digital Presence Say About Your Business?

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As the digital world continues to evolve, businesses small and large are on a constant mission to stay up to date and connected with this evolution. Companies are shifting their current business framework or stepping up their ongoing digital strategies to seize their real estate in the online arena.

Being able to attract targeted visitors is a goal, being able to convert those visitors is the goal. The difference between the two is success and failure be it online or offline.

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What Are the Benefits of Email Marketing for Bloggers?

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Does email marketing provide any real benefit over other online marketing and content distribution? The answer is yes. And not only can it produce better returns on investment, it can produce better user engagement than other marketing strategies. Today's article explores the main benefits of an email marketing program for bloggers. 

Granted, choosing where to invest marketing dollars is not something most bloggers take lightly. However, while you must attract new visitors, you also need to keep them coming back. Regardless, you simply cannot spend a lot of time and money with something that does not deliver good results. Email marketing is cost-effective and provides the capability to reach the people most likely to visit your website and engage with your content. Could you use that?

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How to Increase Comments on Your Business Blog

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There are many benefits your business blog can produce. One of the most valuable is by providing social proof and user generated content. As with reviews, comments provide visitors with valuable insights into how your customers authentically feel about your company. Moreover, Blog comments can validate a perception of authority. Are your business blogs attracting comments?

There are millions of Blog entries created every day, each competing for your readers. If your business website and content is not focused on user engagement and commenting, then you simply cannot expect your readers will act. Commenting must be easy, but the content should also be worth engaging with. Below, we have listed several strategies to increase comments on your business Blog. 

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How Long Does it Take to See a Return from Blogging?

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Blogging is not an online marketing strategy that provides overnight results. However, blogging can provide long-term growth with a greater return on investment compared to other options, such as pay-per-click campaigns. Regardless, it is easy to start to doubt blogging's effectiveness when results are not immediate. As with most things, success relies on focus and persistence. Bluntly, most who fail at blogging simply lack the commitment. 

Take a moment to consider the issue of focus and persistence with this analogy. Every new year, thousands of people make the resolution to lose weight and get fit. Nevertheless, after a few short weeks, many will throw up their hands, proclaiming their diet and exercise plan is not providing sufficient results. They need to drop 80 pounds, but losing .5 to 1 pound a week is not worth the time or effort. That said, a year later, those who stick with it are fit, slim, and running marathons. The only difference is one person had the foresight and patience to do the work, and the other did not. Blogging requires a similar commitment.

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