We've already established how important blogging is. The below article includes more information on moving such things forward. Give yourself permission…. And most importantly, lead from your strength! -Ed.
One advantage (and also potential downfall) of social media for freelance and small business people is the opportunity to jump in and get started blogging with less forethought because its costs (both real and opportunity) CAN largely be incurred as-you-go versus before you start blogging.
Blogging and Traditional Marketing Communications Tactics Are Different There is a contrast between blogging and most traditional marketing communications tactics where significant creative, production, and media costs HAVE TO be incurred before starting, often making small scale efforts or experiments cost prohibitive.