Great! You've finally gained a web presence online for your small business. You listed your business name, your location and contact information and what product or service you offer. Now you might think the next step is to simply step back and wait for new business to flow in.
You most likely will win some new business by having an online presence, but a website is really much more than that. In previous decades, small businesses would advertise in local newspapers, magazines or perhaps even run TV ads. A clever jingle or a humorous skit was enough to build your brand and connect with customers. Of course, newspaper and particularly TV ads, were quite expensive and some small companies could never afford such large expenditures.Add a comment