DMVG Blog

5 Features Your Website Homepage Definitely Shouldn't Include

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Your homepage is the face of your website. It's what people see first, it's the page they direct their friends to, and it's the starting place for exploring the rest of your content. Naturally, you want your website home page to be attractive, welcoming, informative, and easy to navigate. There are hundreds of techniques and designs that can achieve all of these goals but even the most beautiful and informative homepage can turn visitors and customers away with one or two major design flaws. Whether you're working out your web design on your own or working with a professional developer, it's important to remember that just because something seems like a good idea doesn't mean the customers will enjoy it. Over the last twenty years, business websites have tried everything they can think of to create engaging and enjoyable homepages. So you can learn from those who came before, here's what didn't work:

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Tips to Increase First-Time Visitors to your Website

Website

A business need customers, both long-term ones and new ones, in order to continue to prosper and grow. By providing your best customer service, good products, and great services, you can keep your customers coming back again and again. However, it can be a little more tricky getting new customers. One way to get new customers is by using your website to its full potential.

Here are some tips to increase first-time visitors to your website.

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5 Ways Encryption Helps Your Small Business Cyber Security

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Cybersecurity is one of the biggest concerns for any modern business no matter how big or small. Hackers have always been a menace to the working internet-connected world but in the past few years they've gotten bolder, meaner, and they don't care about hurting your business in order to wreak a little havoc or steal a few credit card numbers. While your firewalls, virus scanning programs, network monitoring and managed IT teams will all help you resist invasion, there are things a hacker can find out simply by watching your internet traffic and, sometimes, malware manages to sneak in despite your best efforts. When this happens, your best defense is a clever combination of backups, detection triggers and, of course, encryption.

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Is Keyword Research Important for Inbound Marketing?

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When it comes to search engine optimization (SEO), keyword research is vital for ranking on results pages. However, there is a strong argument that keywords are not as important for inbound marketing blog content. One goal of inbound marketing is to attract and build an audience who closely resembles your ideal customer, but who are not necessarily at the decision-making stage. Consequently, a portion of your blog content will focus on your target's interests, goals, and values. The SEO of these Blog posts is less about the best performing industry keywords and more about the search user's intent, language, and context.

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What Does Your Digital Presence Say About Your Business?

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As the digital world continues to evolve, businesses small and large are on a constant mission to stay up to date and connected with this evolution. Companies are shifting their current business framework or stepping up their ongoing digital strategies to seize their real estate in the online arena.

Being able to attract targeted visitors is a goal, being able to convert those visitors is the goal. The difference between the two is success and failure be it online or offline.

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